Traffic sites are like a dog chasing his own tail...

I am sorry but I just do not understand all the hype about the traffic exchange sites; isn't it like a dog chasing his own tail? As a client on one of these sites, do you honestly look at the other sites? Or, are you just so caught up in the euphoria that comes from visiting 1000 sites a day so that your site will be presented at least ten times a day to all those other people? They (all those other people) are there for the same reason you are: to get points so that others will look at their site. Maybe you could justify your involvement if you actually click around each site and check it out as a prospective business, but then wouldn't your energy in promoting your own product fade? Who is the king of the hill in this scenario? The traffic site owner, I would say; but I have this belief that people will wise up and that the traffic exchange is a fad...on it's way out along with pet rocks and white eye shadow.